Sustainable Materials & Eco-Crafted Eyewear

Materials & Sustainability

Crafting a Greener Future

VIDAR EYEWEAR crafts sustainable eyewear designed in Norway, blending timeless Scandinavian style with high-quality, eco-friendly materials. Our durable designs ensure a long lifespan, reducing waste and supporting a circular economy.

3D Nordic

Frames and Lenses

Our eyewear collection uses Reco CPE 30 frames and Tritan Renew lenses, selected through extensive research for their low carbon footprint, recyclability, and durability, while considering quality, recycling infrastructure, deforestation, and water use.

Reco CPE 30

Frames crafted from 100% post-consumer recycled plastics (certified by Intertek.), these frames reduce waste and energy use compared to virgin plastics. They deliver the clarity, strength, and style of premium eyewear. 100% recyclable. Subtle variations in tone or texture are a natural expression of these materials — making each frame uniquely its own.

Tritan Renew

Lenses made with up to 50% certified recycled content via Eastman’s polyester renewal technology (PRT), these lenses transform hard-to-recycle plastic waste into crystal-clear, durable optics. Molecular recycling breaks down waste into building blocks for infinite recycling without quality loss, certified by the International Sustainability and Carbon Certification (ISCC). 100% recyclable.

Care & Maintenance

Cleaning: Use a clean microfiber cloth. Avoid paper products or harsh detergents. Storage: Store in a protective case. Avoid prolonged exposure to excessive heat (e.g., car dashboards), which may damage lenses or frame materials.

Female model wearing Classic Petit sophisticated blue sustainable optical frames by VIDAR EYEWEAR.

Classic Petit Optical

Male model with iconic 3D-inspired pink retro sunglasses by VIDAR EYEWEAR.

3D Nordic Polarised

Female model wearing oversized Classic Ample sustainable tortoise sunglasses by VIDAR EYEWEAR.

Classic Ample Polarised

Our lenses resist scratches and impacts, while our frames withstand wear, ensuring that your eyewear lasts for years. Rooted in timeless Norwegian design, this durability minimizes replacements, furthering our commitment to sustainability.

Packaging

Our slide boxes are crafted from FSC-certified cardboard, ensuring responsible forestry. The eyewear felt pouch and cloth are made from 100% recycled PET (from bottles and food containers), certified by Kaixin Certification. Zero plastic, zero waste – our packaging is designed to be used, not discarded.

Eco-Packaging

Our Promise to You

VIDAR EYEWEAR collections are our first step towards a sustainable future. We’re committed to continuously reducing our carbon footprint through informed choices and transparent progress. While not perfect, we craft long-lasting, eco-conscious eyewear you can trust. Join us in wearing the future.

Designed in Norway. Sustainability Crafted.

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