The Brand
VIDAR EYEWEAR designs sustainable eyewear in Norway, blending timeless Scandinavian elegance with pop art-inspired vibrancy and eco-friendly materials to create bold, lasting styles for a circular future.
From Norway’s serene south, VIDAR EYEWEAR and VIDAR JEWELLERY, born under Popart Design, channel pop art energy and eco-crafted Scandinavian style. Founded in 2025 by Kristian Schlanbusch and Daniela Almeida-Lien, we invite you to join our greener vision.
Vidar Lien
Vidar Lien, a Norwegian artist trained at the Glasgow School of Art, returned from Miami in 2020 after 15 years with Daniela and their family to pursue their artistic dreams. Drawing from his periodic work with Pushwagner (1997–2010) and global creative roles, Vidar crafts VIDAR EYEWEAR’s pop art-inspired, eco-conscious designs with a Nordic Vision.
Daniela Almeida-Lien
Daniela Almeida-Lien, an Ecuadorian artist and co-founder, moved to Norway in 2020 after studying Fine Arts and Psychology in Miami. Drawing from her scientific illustrations, inspired by her homeland’s vibrant biodiversity, and interdisciplinary teachings, Daniela infuses VIDAR EYEWEAR with natural harmony and Global Vision, crafting eco-conscious designs that inspire sustainably.
Kristian Schlanbusch
Kristian Schlanbusch, a Norwegian entrepreneur and co-founder rooted in southern Norway, forged his previous venture into a multimillion-dollar industry leader. After stepping down to reignite his entrepreneurial spirit, Kristian empower VIDAR EYEWEAR and channels all creative juices into tangible, eco-conscious products with his expertise in business, product development and logistics.
